William J. Fisher, Esq

President & CEO

Bill serves as the President and CEO of DSRA and is keenly engaged in the strategic consulting, new business development and client relations for the Company. Bill has established his leadership position in developing marketing research solutions for clients custom-tailored to their unique requirements. Under his leadership, DSRA has established long term research and consulting relationships with a host of Fortune 500 firms.

Bill has expertise in the areas of survey methodology, questionnaire design, and data collection modes. He is also involved in all phases of sampling design, statistical modeling, weighting, data analysis and development of final study reports.

By profession, Bill is an experienced corporate attorney with mergers and acquisitions transactions totaling nearly $200 million dollars. Besides receiving his Juris Doctorate from Texas A&M University School of Law, Bill is licensed to practice in several jurisdictions, is a member of the American Bar Association, The American Trial Lawyers Association and one of a handful of attorneys licensed to practice before the United States Supreme Court. Bill has also authored multiple business articles in such scholarly publications as Texas Lawyer.

Before coming to DSRA, Bill gained extensive strategic, operational and creative experience working for global companies such as Apollo Partners, L.P., KnowledgeNet, Oasis Holdings, Inc. and The White Glove Corporation which led him to direct many successful campaigns for dozens of companies with their marketing efforts.



Todd Arriza

Chief Operating Officer

With over 24 years of business experience and 8 years of military experience, Todd Arriza is an expert in leading teams and organizations involved in research, data collection, and reporting. He has spent the last 12 years deeply involved in managing and directing the operational and administrative side of CX Solutions. Involved in both long-term strategy and daily task management, he plays a pivotal role ensuring that CX Solutions meets all operational requirements and continuously maintains the high level of quality that has defined the organization throughout its existence.



Cynthia J. Grimm

Chief Customer Experience Officer

Cindy has worked in customer experience measurement and improvement as a practitioner, researcher and consultant for more than 30 years.

In her work with CX Solutions she has assisted hundreds of companies with quantifying of the ROI of customer experience improvement, enhancing the Voice of the Customer process, and developing balanced approaches to measurement that drive action within an organization. She has a BS degree in Management and Consumer Science from the University of Maryland and a MBA from George Mason University.



Christine Mazur

Vice President

With 15 years of experience in customer experience research, Christine has worked for CX Solutions since 2002. Ms. Mazur’s expertise is in the design, execution, and analysis of CX Solutions' customer satisfaction and retention studies. With experience in a broad spectrum of industries, she prides herself on the ability to tightly manage projects to deliver clients actionable results and recommendations that yield measurable, substantial positive ROI. She has a BS degree in Psychology and Sociology from Virginia Tech, Degree with Distinction, Cum Laude and a MS in Sociology also from Virginia Tech.