Decision Sciences Research Associates, Inc (DSRA) and CX Solutions, Inc join forces!

CX Solutions joins the DSRA family helping to expand the breadth of research services available to clients

Market research, technology and services firm Decision Sciences Research Associates (DSRA) announces that VOC and customer experience firm CX Solutions (formerly TARP) is now part of the DSRA family of research companies. The move continues to propel DSRA’s growth plan and commitment to provide customers with an expanded suite of innovative research tools and solutions backed by our industry leading client service.

“CX Solution’s excellent reputation in the VOC and customer experience space coupled with DSRA’s analytic expertise, innovative technology platforms and our keen ability to take data and analytics to a whole new level makes this an excellent combination for both companies,” said William Fisher, President and CEO of DSRA. “Our team looks forward to enhancing CX’s long term relationships and advancing the analytics and technology that drive the work we all do for our clients every day.”

CX Solutions is one of the top market research firms in the United States headquartered in Arlington, Virginia. CX’s clients include the majority of the Fortune 500 Companies. The company works across diverse industries and its products and services focus on Customer Experience, Training, Change Management, Contact Center Operations and Consulting with extensive research in the Automotive Services, Financial Services, Healthcare, Media, and Travel/Leisure sectors.

“CX’s industry leading experience will fully compliment the depth and range of industry expertise in the DSRA organization of companies and help provide all of our clients with the next generation of actionable market knowledge,” said Todd Arriza, Chief Operating Officer of CX Solutions.

DSRA is well known in the industry for building the right technology and processes to support delivering quick and effective data and insights to its clients. They are the leader in the development, support and service of online qualitative and quantitative platforms. Leveraging almost 40 years of experience, DSRA works to provide faster, easier, and more cost-effective research solutions to its partners. The DSRA family of companies also includes Central Surveys Market Research (CSMR) which was founded in 1937, making them the oldest existing research company in the United States and a pioneer in public opinion and marketing research. Central Surveys conducts telephone surveys in all 50 states and Canada using its state of the art call center located in Shenandoah, Iowa. Their clients include electric and gas utilities, financial institutions, insurance companies, hospitals and clinics, agri-businesses, advertising agencies, and public relations firms. Rounding out the list of DSRA companies is Bass Reports (Bass). The Bass Company, located in San Diego, is one of the nation’s preeminent marketing research and "mystery shopping" companies. Established in 1951, the Bass Company specializes in working with companies to ensure their employees deliver the superior satisfaction and service quality required to build customer loyalty. The Bass Company performs various customer service related evaluations (“mystery shopping”) and analysis. These services are performed; in-person, by telephone and via internet and then results are loaded into their proprietary dashboard for review and analysis by their clients.

“DSRA is thrilled to have CX Solutions as part of our family and we all share the same commitment to achieving results for our clients through imaginative and creative research solutions and close business partnerships. These have always been the guiding principles of the DSRA founders and this continues today with our new range of services,” comments Bill.